by: Michael Turwitt ~ Xcellence Realty

Price and condition make a big difference, but other factors can also slow your home sale. Even in a seller’s market some homes linger on the market for many weeks or months, while the homes around them go into contract within just a few days. The answer almost always comes back to two variables: price and condition, though marketing also plays a significant a role. If the house is priced right, it will sell, regardless of its condition. Usually when the property doesn’t sell in a healthy market, it’s the way the property is priced or the way it’s exposed. That exposure, or marketing, includes both professional sales & marketing methodologies as well as technological advanced systems that must be in place. High-quality photos, videos and easily accessible information also help sell a home.

A book is judged by its cover, and you only have one shot to make a good impression. The home has to be light and bright, and it requires expertise to prepare a property for sale. A dark, gloomy home sets the immediate tone and turns off most potential buyers. Price, of course, is very important. Too many sellers set the price based on what they want to get for their home rather than what comparable homes are selling for. Or, they deem a home with a new roof and air conditioner updated, even if it still has a 1980s kitchen and bathrooms in need of renovation. You’ve got to price a home based on recently sold homes, not listing prices of homes currently on the market. It is imperative to look at the facts. Everything else is wishful thinking. Today’s buyers have access to enough information and tools to verify what a home is worth before they come to look at it. A home that’s not updated will sell – but only at a price that reflects its condition. If your home is dated, and the price doesn’t reflect that, you have a problem. Lots of buyers will accept a home with original kitchens and baths – if the price is discounted to reflect the remodeling work they will have to do. They won’t pay top dollar for a house that is not in modern top condition.